You're in!
Let’s Design Your First 30–90 Days.
The full 40-minute session is below.
Set aside focused time , this isn’t background noise.
To get the most out of this session...
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Grab a notebook
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Think about your current first 30 days (the real ones, not what you hoped or what your policies say)
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Notice where customers repeat themselves
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Notice where teams duplicate work
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Notice where expectations are unclear, where unsaid needs may not be met
And most importantly think beyond your processes and about your customers needs, fears and motivations outside your forms.
You’ll see exactly how I diagnose and redesign a real onboarding.
Apply the same lens to yours.
If you find yourself wondering if I have been quietly observing inside your org
I promise I haven't. But it is so normal for this growth pains to occur.
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Just remember:
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Most process issues are not really process problems.
Most systems that don't work aren't really a system problem.
Most teams that can't find their feet, aren't a people problem.
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They are design problems.
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If you'd like help mapping and redesigning your own first 90 days, you can apply for a Shift Catalyst session here.​
If marketing and operations had a baby, that would be me.
I’m obsessed with making purpose-driven organisations easier to experience; and easier to deliver.
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I work at the intersection of marketing and operations; where promises are made and where they must be kept.
Because no amount of marketing fixes a broken experience.
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As organisations scale, the gap between promise and performance widens.
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I build a bridge that aligns and connects them.
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I help growing organisations redesign their first 30–90 days and beyond, aligning marketing, sales and operations so growth builds momentum instead of friction.
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Forget generic frameworks. Not even mention reports that sit on shelves. Here we are about practical redesign that teams can actually implement. (and customers love)
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