Mighty SHiFTS
A weekly wrap-up of small but mighty moves and tips that purpose-led organisations are making to grow without becoming vanilla or chaos.
The first 30 days protect more revenue than your pipeline does.
32%
of customers leave after just one bad experience.
70%
of customers leave after just one bad experience.
23%
of organisations deliver seamless cross-team experiences.
Only
5to25
more to get a new customer than keeping existing ones
It costs
​If your first 30–90 days feel fragmented,
you are funding a leak.
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No amount of marketing can compensate for a chaotic start.
If marketing and operations had a baby, that would be me.
I’m obsessed with making purpose-driven organisations easier to experience; and easier to deliver.
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I work at the intersection of marketing and operations; where promises are made and where they must be kept.
Because no amount of marketing fixes a broken experience.
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As organisations scale, the gap between promise and performance widens.
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Here I share:
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Tips to bridge the gap between marketing and operations
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Stories about how others are growing without becoming vanilla or chaotic
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Tools (only the fun, useful and interactive ones) to help you solve your own Customer Experience challenges.
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And also some personal updates and stories, because this is the space where I want to feel like I am having coffee with my friends (but the friends who understand my nerdy, creative brain)
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