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Your fractional chief experience officer. The strategic thinking and hands on approach without the full-time overhead.

For purpose-led organisations ready to move from one-off improvements to sustained, compounding change.

Minimum 3 months  |  Most partnerships run 12+ months  |  Stop at any time

Apply for a SHiFT Partnership →
Is this right for you?

This is for the organisation that is ready to go deeper

You have already done the one-off work; the consultant came, the session happened, the report was written. And now you are wondering why it has not quite compounded the way you hoped. The pieces are good. They just are not connected yet.

A SHiFT Partnership is for leaders who understand that experience design is not a one-time project. Experience design is a strategic capability. We work with leaders who want someone alongside them; not advising from a distance, but doing the work, making decisions together, staying until it is embedded.

Sectors we work with

Disability services, aged care, health and allied health, community services, social enterprises, and purpose-led businesses; genuinely purpose-led, not pretend ones.

Typically starts with

A SHiFT Catalyst session to establish the baseline and design foundation. For Partnership clients, the Catalyst is included in the overall investment.

What's included

  • Monthly facilitation and design work; co-designing new experiences, processes, and service models
  • Leadership support and decision-making guidance from someone who understands your sector, your regulatory environment, and your team dynamics
  • AI capability building; practical, ethics-first adoption for the people who need it most
  • Metrics and momentum; regular check-ins, progress reviews, and iteration
  • Assets and tools design; the things your team reaches for every day to do their work well
  • Implementation support; staying alongside you through the gap between "we designed something excellent" and "our people are actually doing it differently"
The journey

The rhythm of a SHiFT Partnership

1

Phase 1

SEE: 1 to 6 months

Deep listening. We speak with your customers or participants, your team, your frontline workers, your leaders, and your partners. We map what is actually happening against what you want to be true. We identify the highest-leverage opportunities. The timeframe depends on the complexity and size of your organisation and the pace at which you can move.

2

Phase 2

SHAPE: typically 3 to 6 months

We design together. New experiences, new processes, new capability frameworks. We start with the moments that matter most and build outward. The scope depends on complexity, the number of initiatives, and your pace.

3

Phase 3

SHiFT and SUSTAIN

Implementation, iteration, and embedding. We stay alongside your team as the changes go live. We build their capability so the work continues long after the partnership does.

What makes it different

What you are not getting

✕

A consulting report that gets filed away after the presentation.

✕

A strategy that lives in a slide deck.

✕

Junior staff doing the work while a senior person shows up for the pitch and the final presentation.

You get Cata; from the first conversation to the last check-in. One person who holds the full picture and is accountable for the whole journey. She will work with your leaders and board members, your team, customers, and partners, equally.

Cata working with a team
Pricing

The investment

From $10,000/month + GST

Scoped to your team and pace. Minimum 3-month commitment. Most partnerships run 12 months or more.

The SHiFT Catalyst is the first step; a focused strategic engagement to establish the baseline and build the design foundation. For Partnership clients, it is included in the overall investment.

If you want to explore an advisory or coaching style of engagement for a smaller organisation, get in touch and let's explore what kind of shift you need.

Growth that feels sustainable

A few months in, the pressure lifts. Things feel clearer. Your customer experience is designed, distinctive, and unmistakably yours. Your team stays because the systems support meaningful work instead of fighting it.

The board is confident. The next phase of growth has infrastructure underneath it, not just good intentions.

What people say

In their own words

"We were looking for a unicorn, and we found her. We needed someone who could do it all, and I honestly didn't think they existed. We interviewed service designers and a few larger creative agencies, but SHiFT With Purpose was the only one that took the time to understand us."

Senior Leader, Purpose-led Organisation

"For us it is critical that our participants feel heard and engaged, and Catalina's approach exceeded our expectations. I never have to worry about anything; she's the dream."

Ready to go deeper?

The application form includes a few questions about your organisation and what you are working on. It helps us have a useful first conversation.

Apply for a SHiFT Partnership → Book a discovery call

Not quite ready for the Partnership yet?

SHiFT Catalyst

A focused strategic engagement to establish the baseline and build the design foundation. Most Partnership clients start here; it shows what the work looks like in practice before committing to an ongoing engagement. For Partnership clients, it is included in the overall investment.

Learn about the Catalyst