Take the Index before 20 March, reply to your first email with one question, and I'll go deeper on what your results are telling me. (It'll be me personally doing this, so it may take a day or two.)
Why you want this:
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It doesn't tell you what you already know, it shows you what you've stopped seeing.
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It measures five specific layers, so the result is precise, not general.
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It identifies your lowest scoring layer so you know where loyalty is actually leaking.
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It adapts to your organisation, using your language for the people you serve.
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It's followed by a personalised sequence built around your result, not a generic nurture campaign.
Free, personalised and private results.
If marketing and operations had a baby, that would be me.
I’m obsessed with making purpose-driven organisations better to experience; and easier to deliver.
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I work at the intersection of marketing and operations; where promises are made and where they must be kept.
​​I build a bridge that aligns and connects them.
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The Experience Architecture Framework wasn't built in theory. It was built from years of watching genuinely good organisations lose loyalty not because they didn't care, but because their experience was never designed to scale what they cared about.
The Index exists because the first step to fixing your experience is knowing honestly where you are.
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Take it. See what it shows you.
Then decide what to do next.
"Catalina helped us take a dull onboarding process into a fun game that gets us even better results."
Manda Zoric.
Quality and Development Manager.
Waverley Social Enterprises