Your next revenue stream might already be hiding in your organisation.
Find what’s hiding in plain sight →Trusted by purpose-led organisations across Australia
The way you create and deliver value hasn’t kept up.
You’re sitting on expertise, IP and relationships that could be worth more.
You’re relying on the same funding or model you have for years, and it’s getting harder.
Everyone is busy delivering today. Nobody has space to design tomorrow.
Grants and philanthropy seem to be guiding where the organisation goes next; not your strategy.
Participants / clients still drop off in the first 30 days of onboarding; before they’ve had the chance to experience what makes you different.
The quality of the experience depends on who picks up the phone that day, not on a deliberate design.
Marketing is promising something the delivery hasn’t caught up with yet.
Your best people are quietly compensating for systems that were never properly designed; and starting to burn out.
The training happened. The behaviour change didn’t follow.
No amount of marketing fixes this; because these are deeper strategic and operational challenges.
Take the free 15-minute quiz to uncover 3 opportunities hiding in what you already know, do, have or are trusted for.
Find your opportunities →10 minutes or less. No business plan required.
Somewhere along the way this sector accepted a trade: you can be mission-driven or you can be commercially confident; and choosing both makes you suspicious. I don’t accept it, and neither do the leaders I work with.
An organisation whose entire direction can be redrawn by one unsuccessful funding round isn’t running a strategy; it’s renting one. We create income you own that doesn’t compete with your mission. It grows it.
Learn about The SHiFT Lab →with your People
co-design, not imposed solutions
for Implementation
designed for real delivery, not theory
End-to-End
from promise, to delivery
Understand the people, organisation, context, constraints and opportunity.
Uncover unmet needs, untapped assets and opportunities to create new value and owned revenue.
Monetise into a service, offer, experience or new way of creating value.
The offer, the customer, the value proposition, the delivery model, the pricing, the unit economics, and the assets that make it sellable.
We put the smallest useful version in front of real buyers; a paid pilot, pre-sale, or prototype designed to generate the strongest possible evidence.
Feet firmly on the ground. With humans, not at them.
Designed for execution, not admiration.
Established, purpose-led organisations and businesses with something meaningful to protect and something exciting to build.
Founders and leaders who care about both impact and profitability. Established enough to have something to build on; ambitious enough to know it isn’t enough yet.
Collaborative, courageous and curious people who are willing to challenge their own assumptions.
Orgs with 5–100 people ready to invest in making something extraordinary happen.
People-centred leaders who understand that better experiences create better outcomes.
Organisations that know there’s more potential in what they already have — and are ready to unlock it.
You want a strategy handed to you in three months. I’m here to help make the thing happen, not just make the deck.
You want to do what everyone else is doing. I’m much more interested in creating new value than following the template.
You’re looking for cost-cutting. I’m far more interested in creating value than squeezing the last dollar out of a budget.
You need someone to manage your team for you. I know someone brilliant for that.
14 years in the purpose-led space. A methodology designed to bring out the best in you and your people. That’s my approach to values-led growth.
Book a Discovery Call
"Working with WeSHiFT was such an incredible experience. Catalina has such amazing expertise in so many areas. She worked really closely with us to understand what we wanted for our business and our life. Catalina is so pragmatic, kind and helpful. I just couldn’t recommend working with WeSHiFT enough."Ellen Hooper; Founder, Executive Coach, Chief People Officer
"We were looking for a unicorn, and we found her! We needed someone who could do it all, and I honestly didn’t think they existed. We interviewed service designers and a few larger creative agencies, but SHiFT with Purpose was the only one that took the time to understand us and didn’t propose a cookie-cutter approach. For us it is critical that our participants / clients feel heard and engaged, and Catalina’s approach exceeded our expectations. I never have to worry about anything; she’s the dream."Sarah Exton; C-level executive, Founder, Board Member
"Thank you for really listening to the team. In the middle of the workshop I saw how my colleagues’ spark came back. I am hopeful again; we will work through this together."Frontline Worker; Social Enterprise
"The session with WeSHiFT was invaluable. In my opinion, 30 minutes with you is better than a half a day with many other people. Your questions are delivered with a gentle directness and your advice is very good. I’m glad I sat in."Karen Dynon; Social Impact Expert
We won’t run your ads while your delivery gaps grow.
We design the experience that makes your marketing true. If your marketing promises something your delivery can’t sustain, that’s the gap we close.
We won’t hand you a report and call it done.
We co-design with your team and implement alongside you. No cookie-cutter frameworks. No junior staff doing the work. You get Cata, start to finish.
We won’t sell you software before understanding your people.
We help you figure out where AI fits and where it doesn’t, always with your people at the centre. Platform-agnostic and human-first.
We won’t disappear when implementation gets messy.
The work is done when the change is embedded; not when the document is delivered.
Your strategic design partner; from sitting with frontline workers to standing in front of the board
The person who connects what you’ve already built into something that compounds
The one who brings creativity, empathy, and implementation; not just advice
Human-centred first, technology-enabled second, always purpose-led
The bridge between “we care deeply” and “people can actually feel it”
The one who works in regulated, resource-limited environments; and makes bold design feel safe
Two ways to get real value before you commit to anything.
No pitch. Just a genuine conversation to help you think clearly about what’s working, where the leverage is hiding, and what to do next.
Your organisation may already have the ingredients for a new source of income. This quiz helps you find where it’s hiding and what you could do with it.
Every week(ish) hundreds of leaders receive a note from me with one simple tool to transform what they do best into what people want, need and pay for.
No generic advice. No consultant jargon. Unsubscribe any time.
Acknowledgement of Country
We acknowledge the Bunurong people of the Kulin Nation as the Traditional Custodians of the land where we live and work, and honour the Indigenous peoples of the lands of Buenos Aires, Argentina, where our founder was raised. We pay our respects to Elders past and present and recognise the value, dignity, and lived experience of all people; particularly those too often excluded from design, access, opportunity, and decision-making.
